4G Smartphone usage up 70% among small businesses, with tablets deployed by more than two-thirds

March 19, 2013
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ATandT-4G-logoWhen it comes to 4G use for small businesses, it’s unanimous all small businesses will benefit from 4G … well almost. According to the just-released 2013 US AT&T Small Business Technology Poll more than two thirds (70%) more small businesses are using 4G than last year and most are happily using it to work on the move using tablet devices.

While the survey centres on US small businesses, it’s a good indication of what’s going to happen in the UK – or at least that’s what EE and everyone who won the recent 4G auctions is hoping.

Two-thirds (66%) of small businesses polled indicate that they could not survive – or it would be a major challenge to survive – without mobile working and one of the main trends for small business users is tablet devices – so no surprises there.

More than two-thirds (69%) of small businesses surveyed indicated that they use tablet computers, and the larger the business, the more likely they are to use tablets, with 90% of those with 51 to 99 employees using them, compared to 69% of those with 50 or fewer employees.

Additionally, newer businesses are more likely to use tablets, with 80% that are less than 2 years old using them, compared to 69% of those two years and older.

“For small businesses today, wireless solutions have become part of their DNA,” said Cathy Martine, AT&T Executive Vice President of small business solutions adding that mobile is “becoming more important than ever in helping small businesses work better, smarter, and faster.”

Download a PDF of the AT&T small business infographic

In fact, more than four in ten (41%) small businesses report that all their employees use mobile technologies to work away from the office.

Mobile applications are also a big thing for businesses, With nearly one-third (31%) of small businesses surveyed use mobile apps, with top three reasons being to save time, increase productivity and reduce costs. Again slightly less than half (47%) of small businesses using mobile apps say they could not survive – or it would be a major challenge to survive – without them.

Of small businesses using mobile apps, GPS navigation and mapping are by far the most popular with 74% of business owners using them, followed by location-based services (43%); document management (35%); social media marketing (32%); and mobile payments in the field (30%).

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