4G services dropping in price worldwide

February 13, 2013
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4G users are getting more data for their buck

4G operators are reducing their prices and increasing data allowances to attract more users to the benefits of 4G.

A new study by ABI Research shows that 73% of countries have reduced the price of their 4G services by an average of 30% in the last six months. The good news is world wide – except the US and more on that later – 4G services are being introduced at 3G pricing levels.

Comparing Mobile Internet Pricing between Q2-2012 and Q4-2012, 73% of countries have reduced the “effective cost” of their 4G tariffs to a significant degree. With the effective cost – a technical term for Gigabytes per pound – dropping by 30% over the last six months.

“In Norway, Telenor has introduced 4G tariffs that are cheaper than 3G. 4G is more spectrally efficient and can handle a lot of data but it’s important carriers take advantage of 4G to boost service revenues.” said Jake Saunders, VP for forecasting at ABI Research

Although the effective cost has reduced most subscribers will not see any change in their monthly bill unless they regularly exceeded their quota or altered their data habits. In the US, most of the 4G networks took the route of keeping fees the same but have introduced larger data quotas. In Australia, Sweden, Japan, and Saudi Arabia the operators lowered the monthly fee but have kept data quotas unchanged.

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